A loyal readership is our most valuable asset, so reading your feedback about changes we are currently making is very important to us. It’s emboldening to see how protective readers are when it comes to the magazine they love. We have made changes, but not just for the sake of making changes. The truth is that this magazine needed a change for its survival. The Internet has now been on the rise for decades, and print has been declining. Many magazines and even newspapers have gone out of business. Iron Man Magazine was on that path if we hadn’t taken it over. Very few publishers have been able to solve the problem of how to make the reading of a magazine more intensified and a truly enjoyable experience in an era where people are used to scrolling on the newsfeed of their favorite social-media platform. I want to tell our long-term readers that stepping out of their comfort zone is never fun, but it can often be very rewarding.
Even though I never got a chance to live in the golden era of bodybuilding, I really think those dudes were awesome. We can’t bring that era back, and honestly, I don’t want to bring it back. We need to create our own Arnolds, Frank Zanes, and Bob Parises. Take a look at our cover model, Jason Poston—he has an amazing physique and an inspiring story. Even 40 years from now, there will be kids looking at the photos taken by Per Bernal in this issue and be inspired. The stars of our new divisions, like Bikini and Men’s Physique, are our golden era. The reason why we purchased Iron Man, despite so many people saying that print is dead, is that we disagree with them. We strongly believe in the power of print. There is absolutely nothing like the experience of flipping through pages full of powerful images and reading a printed magazine, holding it in your hands. Years from now, there may be no traces of Instagram, Facebook, or other places online where albums were uploaded, but people will keep copies of their favorite issues forever. We’re not looking to make just a magazine. We want to create a timeless book, 12 times a year books that matter, books that will create history, and books that will live long after your favorite fitness website is gone.
We are enhancing the magazine with new writers, new photographers, and new contributors. Training is still the most important part of the magazine, but training takes a few hours a day. There is more to our life: We eat, we live, we dress, and we have sex.
All of these things create our complete fitness lifestyle. Some people may have been offended with the sex column that we included in our last issue, but we want to print things that are important, even if it may not be politically correct. Let’s be honest, sex is a big part of our lives. Diet and exercise affect our sex lives, and most athletes consider it at least one motivating factor when they train. If something so natural and such a big part of everyone’s life offends you, you better turn off that TV and isolate yourself from the rest of the world!
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Give the new Iron Man a try and give it time
– Binais
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